This new style of advertising has captured the attention of all the big advertising companies. It’s cheap, but is it effective?

They come in many different forms. I’ve seen one in which a guy gets ‘born’ out of a cow’s ass, i’ve seen one that is the world’s biggest water slide and i’ve seen one that’s a mock up of Guitar Hero, but it’s on a bike (i havn’t explained that very well, i shall post the video below).

It’s hard to know how successful these campaigns are. The videos always seem really popular, but the product or brand doesn’t really get much of a mention. Ray-Ban are massive fans of the viral video and have made numerous, but you wouldn’t really know they are about Ray-Ban. It was only because i did some research that i found out the video was made by Ray-Ban.

Here’s a string of video, they’re always pretty entertaining :]

BIKE HERO – Viral for Guitar Hero

GLASSES TATTOO – Ray-Bay

MEGAWOOOSH – Microsoft Office